Overview
Workflow EDU is an education initiative aimed at supporting educators with their efforts to increasing students’ executive functioning skills through tools and approaches that combine task management and mindfulness. I designed the core brand assets and developed the website for this up and coming collective. As it evolves, I also serve as a project manager for further marketing developments.
Deliverables
- Website Design & Development (WordPress)
- Website Copywriting
- Brand Identity Design
The company wanted a brand appearance that was both bold and soothing.
I proposed using a dark purple since it’s a color affiliated with calmness and contrasted that with a turquoise supplemental shade to play on the youthfulness of students that can propel passion-fueled productivity.
